It's officially Amazon Prime Day 2019 today in the US, and we have a curated list of the best deals you can buy right now, according to our team of experts. We're here all 48 hours to update this in-depth discounts page in real-time.
Below, we've laid out price cuts on several 4KTV deals, followed by cheap laptops and Chromebooks, smartwatches including Apple Watch and Fitbit trackers, and even Roomba robot vacuums. Surprisingly, Instant Pots and DNA test kits are on sale and among the biggest sellers every Amazon Prime Day.
Today, Amazon is making a big push for its smart home and entertainment devices: Echo speakers, Fire TV Stick, Fire Tablets, Kindle, and Ring video doorbells (as it owns Ring now). Even Apple is offering iPad Pro and entry-level iPad price drops.
Amazon Prime Day pro tip No. 1: You need to be an Amazon Prime member to get these deals. Not a subscriber yet? Our advice is to start the free 30-day trial – you can always cancel it after you scoop up the best deals this week.
See Amazon's Prime Day homepage here
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$10 Amazon Prime Day Whole Foods deal
Amazon owns Whole Foods, and for the second year in a row, the grocery chain is participating in the Prime Day discount shopping spree. Here are the fine details.
Prime members will earn a $10 credit for Prime Day (actually, it expires the day after Prime Day in case you forget) if they shop at Whole Foods. According to Amazon, all you have to do is scan your Prime Code, use your linked phone number at checkout, or make an order via Prime Now for delivery or pickup between July 3 and July 16."
Prime Day pro tip: do this now – today through July 16, spend $10 at Whole Foods or on Amazon Prime Now (the latter will be easier for some people not near a Whole Foods), and then spend your $10 credit during Prime Day or the day after (there's 24-hour a grace period).
What else will be on sale for Amazon Prime Day?
Just look at last year's biggest sellers. Prime members around the world purchased more than 100 million products during the last Prime Day event. The top-selling items from last year's Prime Day included a mixture of home goods, electronics, and Amazon devices.
It was the biggest event ever for Amazon devices with the Fire TV Stick and Echo Dot leading the pack of best-selling items worldwide. The top selling products consisted of the 6-Qt Instant Pot, Fire TV stick, Echo Dot, 23andMe DNA Test, and the LifeStraw personal water filter.
Prime Day pro tip: It's not just about electronics deals on Amazon Prime Day. We're always surprised at how many 23andMe DNA Test kits and Instant Pots people buy. Make a list of everything your home and life needs – and not only gadgets.
Image credit: Shutterstock
What other retailers participate in Prime Day?
Every year more and more retailers are trying to compete with the tech giant by participating in their own version of Prime Day. You'll find discounts on clothing, tech, home goods and more from a variety of online and local retailers.
Last year Walmart joined in on Prime Day by offering free two-day shipping without membership fees and free same-day pickup on qualifying items. The retailer also discounted a wide array of products that included TVs, Google Home devices, kitchen appliances, laptops and much more - and Walmart's deals to rival Prime Day are absolutely in full swing.
Other big retailers like Target, Best Buy, Macy's and eBay also promoted their own one-day sale with discounts on best-selling items throughout their site.
Prime Day pro tip: We expect this year that more retailers will participate in the July event and will even extend the one-day sale to a weeks worth of discounts, and sure enough, we'll be providing all of their Prime Day-competing deals on this page.
Amazon Prime 1-day shipping
Amazon just recently announced plans to offer free one-day shipping for Prime members on most orders. Amazon's CFO Brian Olsavky revealed the ambitious project during Amazon's first-quarter earnings call. To achieve this, the tech giant says it plan's to invest $800 million in the second quarter of 2019 and continue its expansion of their fulfillment and logistics network.
Amazon currently offers free 2-day shipping for all Prime members and offers free one-day and same-day delivery on certain items in eligible zip codes. Amazon's future plans include increasing the locations and available items so free one-day delivery replaces the standard two-day Prime delivery window.
Prime Day pro tip: One-day delivery won't officially be rolled out in time for Prime Day everywhere in the US, there will be more items available for one-day and same-day delivery in eligible zip codes for the big shopping day.
How much did Amazon Prime Day make?
Amazon was predicted to gross $3.4 billion on Prime Day last year, although we don’t know if that prediction is accurate as Amazon doesn’t release such information.
However, it did announce that third party sellers shifted a billion dollars of product in just one day. As for its own sales, Amazon was content to say that “sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history.”
That’s a little sneaky, mind you: as the 2017 sale only ran for 24 hours, not 36.
Prime Day pro tip: Millions of people are expected to descend on the Amazon Prime deals bonanza this year, more so than ever before - so if you know what you're looking for, get in there quickly.
Amazon Prime Day Alexa-only deals
What better way to convince you that you need an Alexa than by offering Alexa-only deals? That's what Amazon has been doing during major holiday shopping events, making things a little different when it comes to ordering things.
However, while voice search on speakers is set to become a big thing in the future, it will likely be for more multimedia things, like grabbing films or other quick content, rather than big expensive purchases.
Prime Day pro tip: There may be Alexa-only deals during Amazon Prime Day 2019, but you're in the dark as to how good the deals are compared to other prices on the internet. For us? Well, we like our curated Prime Day deals list above. Can you blame us?